Museum of Modern and Contemporary Art in Toulouse, FRAC Midi-Pyrénées

Sentimental Products by Joël Andrianomearisoa

From 2 february to 28 may 2017
 
les Abattoirs
Sentimental Product by Joël Andrianomearisoa

Joël Andrianomearisoa has created a Boutique Sentimentale in nearly every space of the museum. In the resource centre, his "Bibliothèque sentimentale" plays on the nature of the place to arouse emotion – games of love and games of chance. He will lead you on an intimate journey through different parts of the museum, from the restaurant to the book shop, passing by the courtyards and even the surrounding streets.

Joël Andrianomearisoa (born in 1977 in Madagascar) swiftly turned towards art after having studied architecture, though retaining a sense of space – especially “forgotten” living areas. Black has priority in his work, be it paper, plastic, fabric, canvas or large-scale installations - he never loses track of the sentiment and sensitivity which lay behind the formalist side of monochrome. He has been pursuing the "Sentimental Products" project for a few years now – everyday objects are created or distorted by their titles or the way in which they’re displayed. Ludicrous objects, exclusive creations, ready-mades...they breathe dignity back into the daily routine.

Joël Andrianomearisoa created a Boutique sentimentale especially for the first floor of Les Abattoirs: 40 years after the Boutique aberrante, put in place by Daniel Spoerri for the opening of the Centre Pompidou. You are invited to follow him on an intimate journey to different parts of the museum, from the restaurant to the bookshop, passing by the courtyards and even the surrounding streets – he gives other meaning and words to the neglected spaces of the museum. He leads us on a sentimental paper chase, with traces of his passage left here and there: texts stuck to the wall, love letters slipped into books... In the resource centre, his "Bibliothèque sentimentale" plays on the function of the place, introducing games of love and chance.

 "Sentimental Products by Joël Andrianomearisoa" is a comprehensive project, evolving during the exhibition, various events and surrounding elements (posters, social media, Sentimental Party, etc), up until the dispersal of the "Boutique sentimentale on the last days of the exhibition. For, "even if the objects are not free, the sentiments are".

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